Digital + Creative Consultant

Email Template Design

Center for National Policy Email Template

The Center for National Policy was producing a high-volume of high-quality policy products but did not have an effective tool for circulating those materials to its audience. This email template allows for one piece of content to be featured alongside other pieces of content without taking away from the highlighted piece. The use of icons, labels, and bold headlines allows for readers to quickly scan for what content is included in the email.

I started by designing this email template in Adobe Illustrator, then coded it from scratch in a text-editor using HTML and CSS. The resulting template is mobile-friendly and responsive. 

Adobe Illustrator design

Email display in browser (Gmail)

Email display on mobile (iPhone)